Personal Branding

Personal Branding

Personal Branding is a key element in building a successful online home based business within today’s marketing culture of social media and personal touch.   Perception is reality, you must be perceived as a leader, as a person who is taking steps of action that equate to success in your relative niche.  Success in leadership is…

What do you do with the critics?

What do you do with the critics?

You will never amount to anything great, your business idea is not good, your grades in school are not good enough, you better find a job with security, you’re not graduate school material, etc, etc. The words of the critic!  As entrepreneurs we are faced with a common reality in this world, that reality is…

Are You Effecient or Effective? Evaluating Your Actions

Are You Effecient or Effective?  Evaluating Your Actions

More than likely if you are an employee your are focusing on efficiency making sure to impress your superiors with multi-tasking and busyness, hoping to be recognized as a productive worker who “gets the job done”. If you are a business owner you continue to cram your day with more stuff to do by figuring…

You Have My Permission – The Downfall of Mass Marketing . . .

You Have My Permission – The Downfall of Mass Marketing . . .

Here we are in February of 2010, the social media phenomenon is in full swing, Oprah is tweeting, corporations have a facebook fan page and people of all ages from 14-84 are plugging into a different way of communication.  I was reading an interview of Seth Godin from the year 2005, in this interview he…